The 2 paragraph campaign pitch that Todd edited for me has spawned an open-table hex crawl that is still going at 9 months, has met 28 time, and has had 9 people play at least once!
I keep a website for players to check that has very short session summaries. The summaries are designed to be the ‘rumors’ that characters who don’t go on a particular adventure would hear around town about what happened on that week’s adventure. Players also sometimes write ‘in-game’ after action reports for bonus XP.
Those In Game after action reports are a crazy mishmash of conversations in bars, letters, prayers, journal entries, songs, and who knows what else-- all in universe. I pity anyone that tries to figure out what actually happened in our playing sessions by reading them!